Legal
Privacy Policy
Effective: May 23, 2026 · Last Updated: May 23, 2026
VIA Platform Corporation (“VYA,” “we,” “us,” and “our”) take your privacy seriously and have outlined the following Privacy Policy (the “Policy”) to inform you of our policies and procedures regarding the information we collect from you.
By using or accessing VYA's website (the “Services”) in any manner, you acknowledge that you accept the practices and requirements outlined in this Policy, and you hereby consent that we will collect, use, and share your information in the following ways:
1. Information Collected
We collect certain information to facilitate your use of VYA's Services.
a. Voluntarily Disclosed Information
When you use the Services, you will have the opportunity to provide us with some information directly. For example, some functions of the Services request that you register for an account, where we may ask you for your email address, name, and phone number. We may also allow you to complete style quizzes, where we collect information about your style and garment preferences to recommend certain items to you; to complete website feedback forms, where we collect information about how to improve our website interface and design; or to participate in our Sourcing Program, where we collect information about the details of a desired item, your contact information, and preferred stores in VYA's network.
b. Automatically Collected Information
Whenever you interact with the Services, VYA and third party services we work with automatically receive and record information from your browser, which may include your IP address, device information, device identifiers (such as cookie IDs), operating system, the type of browser you used, the page or feature you requested, what pages you viewed and the referral source, mouse movements and clicks, sign-ups, and outbound store visits. You may be able to change the preferences on your browser or device to prevent or limit your device's disclosure of information, but doing so may prevent you from taking advantage of our Services.
c. Third Parties
The technologies we use for automatic information collection may include:
- Cookies. A cookie is a small file placed on your computer or phone. It may be possible to refuse to accept cookies by activating the appropriate setting on your computer or phone. However, if you select this setting, you may be unable to access certain parts of the Services.
- Pages of our website and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit VYA and third parties we work with to count users who have visited those pages or opened an email and for other related app statistics.
- We partner with third parties to process payment information. When you complete a monetary transaction on our webpage, third parties may collect your name, billing and shipping addresses, email, phone number, full payment method, credit or debit card numbers, transaction amounts and dates, and currency type.
2. Use of Collected Information
We may use information that we collect about you or that you provide to us, including any Personal Information, to provide the Services to you, develop and maintain the Services, comply with legal obligations, and for any lawful purpose.
We may communicate with you to verify your account, notify you about certain activity on the Services, inform you of changes to our policies and procedures, or to otherwise facilitate the operation of the Services via email (in each case to the email address you provide) or a posting to our website, https://vyaplatform.com/.
3. Disclosure of Information
We employ and partner with retail stores and third parties to bring third-party merchandise to you and to perform tasks on our behalf. Retail stores (“Retail Stores”) include any vintage clothing stores that we partner with and list on our website. Third parties (“Third Parties”) include companies and external products that VYA relies on to operate its Services, such as hosting our website. We must share your information with Retail Stores and Third Parties to provide products and services to you.
We may share your Personal Information with Retail Stores and Third Parties. We may also de-identify your Personal Information so that you are not identified as an individual and provide that information to Third Parties. Further, we may also provide aggregate usage information to Third Parties (or allow Third Parties to collect that information from you). Our Services also contain external links to third-party apps or websites. Clicking these links may cause these third parties to collect certain information from you.
We reserve the right to access, read, and disclose any information that we believe, in our sole discretion, is necessary to comply with law or court order; enforce or apply our Terms of Service and other agreements; or protect the rights, property, or safety of VYA, our employees, our users, or others. We may notify you by email or text message if we are required to disclose your information to comply with a legal data request, subpoena, or court order.
4. Data Security & Storage
Both VYA and Third Parties that we work with have implemented measures designed to protect your Personal Information from loss, unauthorized access, and alteration. We endeavor to protect the privacy of your account and other Personal Information we hold in our records, and actively work to prevent unauthorized entry or use, hardware or software failure, and other factors that could potentially compromise the security of user information. But we cannot guarantee complete security.
5. Modification & Deletion of Information
To access, and, in some cases, edit or delete your Personal Information and other account information, you can do so by accessing the account section of the VYA website, or by emailing VYA at hana@vyaplatform.com. If you request removal of your information, you may be unable to utilize the Services.
6. Changes to the Policy
We post any changes we make to our Privacy Policy on this page. If we make material changes to how we treat our users' Personal Information, we will post a banner on our website, vyaplatform.com, alerting users to any changes, or by sending an email notification. The date the Privacy Policy was last revised is identified at the beginning of this Policy. You are responsible for ensuring that we have an up-to-date email address for you.
7. Contact Information
For any inquiries about this Privacy Policy and our privacy practices, contact us at: hana@thevyaplatform.com.
