Privacy Policy

VYA Platform (“VYA,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at vyaplatform.com (the “Site”). Please read this policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Site.

1. Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Subscribe to our newsletter
• Create an account or user profile
• Participate in quizzes or interactive features (e.g., VYA Taste Match)
• Contact us with inquiries or feedback
• Apply to partner with us as a store

This information may include:

• Email address
• Name
• Store or business information (for partners)
• Quiz responses and style preferences

Automatically Collected Information

When you visit the Site, we may automatically collect certain information about your device and usage, including:

• Browser type and version
• Operating system
• IP address
• Pages visited and time spent on pages
• Referring website addresses
• Device identifiers

2. How We Use Your Information

We use the information we collect to:

• Provide, operate, and maintain the Site
• Send you newsletters and marketing communications (with your consent)
• Improve and personalize your experience on the Site
• Analyze usage trends and Site performance
• Generate and display your taste profile and quiz results
• Facilitate referral and sharing features
• Respond to your comments, questions, and requests
• Detect, prevent, and address technical issues or fraud
• Comply with legal obligations

3. Analytics and Tracking

We use third-party analytics services to help us understand how the Site is used. These services may collect information sent by your browser, including:

• Google Analytics (GA4): We use Google Analytics to analyze Site traffic and usage patterns. Google Analytics uses cookies to collect information. You can learn more about how Google uses data at Google's Privacy Policy.
• Pinterest Tag: We use the Pinterest Tag to measure the effectiveness of our advertising and to understand how users interact with our content.

You can opt out of analytics tracking by using browser extensions such as the Google Analytics Opt-out Browser Add-on.

4. Cookies and Local Storage

We use cookies and browser local storage to enhance your experience:

• Cookies: Small data files placed on your device by analytics and tracking services. You can control cookies through your browser settings.
• Local Storage: We use browser local storage to save your quiz results, user preferences, and session data locally on your device. This data is not transmitted to our servers unless you explicitly interact with features that require it.

5. Sharing of Information

We may share your information in the following situations:

• With Service Providers: We may share your information with third-party service providers who perform services on our behalf, such as email delivery, analytics, and hosting.
• With Partner Stores: When you click through to a partner store to make a purchase, you will be subject to that store's own privacy policy.
• For Legal Purposes: We may disclose your information if required to do so by law or in response to valid requests by public authorities.
• Business Transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred as a business asset.

We do not sell your personal information to third parties.

6. Data Security

We use commercially reasonable administrative, technical, and physical security measures to protect your personal information. However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When your information is no longer needed, we will securely delete or anonymize it.

8. Your Rights

Depending on your location, you may have certain rights regarding your personal information, including:

• The right to access the personal information we hold about you
• The right to request correction of inaccurate information
• The right to request deletion of your personal information
• The right to opt out of marketing communications
• The right to data portability

To exercise any of these rights, please contact us at hana@theviaplatform.com.

9. Children's Privacy

Our Service is not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us and we will take steps to delete such information.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last updated” date. You are advised to review this Privacy Policy periodically for any changes. Changes are effective when posted on this page.

11. Contact Us

If you have any questions about this Privacy Policy, please contact us at hana@theviaplatform.com.